We began our collaboration with this brand in May 2023. Unlike many other brands, this business specializes in selling only a few private label products.
Despite having a limited product range, this brand faced challenges in effectively using advertising to dominate its niche while maintaining margins.
To address this, they decided to engage the AweGoo team.
Upon initial assessment, the AweGoo team recognized the brand's potential for significantly higher revenues and greater profits. They identified that the brand was being hindered by outdated advertising strategies and a lack of diverse targeting methods.
Acknowledging the competitiveness of the niche, the AweGoo team developed a tailored advertising strategy for the brand's products. This strategy aimed to launch a series of new campaign types, incorporating all campaign variations based on historical keyword data, along with a custom bidding strategy.